My design tool of choice, Figma, comes into play to create lo-fi and hi-fi mockups and animated prototypes.
For building websites emphasizing strong SEO and responsive design, I use Webflow.
When I am working on graphic design, Affinity Designer is my tool of choice.
In a process similar to the Double Diamond Design method, I begin by trying to understand the problem to be solved.
Once defined, I figure out the scope of the problem and what we can agree upon to be improved within a set timeframe.
In this step, I finally take out Figma and begin the process of creating mockups and prototypes.
After things are live, this is the perfect stage to look at data and figure out how to improve the site (and go back to step 1).